Mission statement
Our mission is to create products that improve daily life for tortoises — products that give them comfort, safety, and dignity in their care. We are here to make the simple moments better.
Our Story
Good Bits began after receiving a heartfelt message from Laura Roggendorf of Healing HEART Sanctuary, who was searching for a safe, low-entry soaking tray for Bitty, a 100-pound tortoise with mobility challenges. When Bitty finally used the tray successfully, it revealed a real unmet need in the tortoise community. This moment inspired the creation of Good Bits — a brand dedicated to designing safe, compassionate, and practical products for large tortoises.
What We Stand For
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At Good Bits, we listen to what tortoises need. Every product starts with real stories from owners and sanctuaries — not ideas made in isolation, but solutions inspired by real challenges.
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We design with safety, comfort, and well-being first. Low entry points, stable bases, non-toxic materials, and shapes that support natural behavior — everything is intentional and made for tortoises, especially the large ones often overlooked.
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And we build for everyday use. Durable, easy to clean, and made to last — products that make care simpler, hydration safer, and life better for tortoises and the people who love them.